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Rethinking Addiction Impact Outcomes

Rethinking Addiction


The Rethinking Addiction Lab was the first Humanities Lab to commit its impact outcomes to an exclusive community partnership. Lab students had the opportunity to work directly with faculty from the Department of Psychology, the School of Music, Dance and Theater and the executive team from Southwest Human Development’s Smooth Way Home program. Students put their research to immediate practice in the creation of engaging, public-facing impact outcomes with use-value to their community partners.

Students collaborated with faculty, an embedded librarian and one another as they reviewed scientific literature, studied movies and art, and interviewed guest consultants on models of addiction and how to work with families. They integrated all these resources to develop the following student-led impact outcomes that Smooth Way Home will incorporate into their outreach program to support the clients they serve and intervene in harmful cultural narratives concerning addiction stigma.

Billboards for Babies


“Billboards for Babies,” one of the Lab’s final impact outcomes presented to Smooth Way Home, is a series of 12 info-graphics that offer different approaches to reducing unconscious bias among health care workers regarding addiction. View the collection here.

Video Campaign & Promotional Video


Students worked on other impact outcomes as well, including a video campaign comprised of 4 short films aimed at reducing unconscious bias among health care workers. The films use testimonials from actual clients provided by Smooth Way. A promotional video detailing web resources that Smooth Way offers on its website, was also created by the Lab and can be viewed here.

Collaborative Partners


  • Dr. Emily Winslow: ASU Department of Psychology “Engaging Families”
  • Ashley Flowers: Smooth Way Home, Southwest Human Development, “The Community Challenge”
  • Dr. Foster Olive: ASU Department of Psychology, “Is Addiction a Brain Disease?”
  • Dr. Anne Krendl: Department of Psychological and Brain Sciences, Indiana University-Bloomington, “The Role of Stigma”
  • Rob Ewing: ASU Department of Psychology, “Media Campaigns: Interviews and Working with Video”
  • Gene Ganssle: ASU Herberger, The New American Film School
  • Alexandra Estrella: ASU Enterprise Marketing Hub, Graphic Designer
  • Maureen Kobierowski: ASU Humanities Lab, Program Coordinator / Marketing & Communications